The BMW 7 Series has been a leading light in the executive saloon field for a long period of time now, thanks to its long wheelbase, superb and smooth performance, and supreme comfort for both driver and passenger.
In terms of opulent cars, we believe the 7 Series is the most luxurious model and with the variety of options available, you can make it as comfortable and practical as you need to.
The 7 Series has been designed with comfort and drivability in mind, whether you're driving yourself or not, with the four-wheel drive xDrive system fitted to help give the best control and grip possible.
To help keep the car rigid yet lightweight, BMW’s Carbon Core structure reduces the weight when compared to a similar aluminium structure and delivers a near 50:50 distribution over the axle to help with handling and balance.
In combination with your navigation system, the 8-speed Steptronic transmission can adapt to the route you choose so that you are always in the right driving mode when you need to be. It can switch seamlessly between the SPORT and COMFORT modes and helps give you optimal performance.
The most important features of the 7 Series, however, are the comfort and interior points, which help to make this model incredibly desirable and luxurious.
For a start, both the front and rear seats can be fitted with massage settings, which can either invigorate you during a long drive or calm and relax you in the rear seats. As well as a Bowers & Wilkins Diamond Surround Sound system and BMW Connected Drive with innovative Gesture Control, you have excellent control over the infotainment systems.
To make the interior as comfortable as possible, you can have BMW Touch Command installed into the rear central armrest so that you can adjust the brightness of the ambient light, climate control, the seat position and control the entertainment system to make sure the environment is right for you.
For the full combined comfort package, BMW now offers the Executive Lounge experience, which includes all of the top extras to give passengers the premium experience. Features include two 10" TV screens, Wi-Fi, a Blu-ray player, massage chairs and a panoramic glass roof, with the new Gesture Control system integrated into the rear central armrest. The seats are fully adjustable also, meaning you can sit back and relax on long journeys.
With supreme leg room and a fantastic and comfortable ride, the 7 Series is easily one of the most luxurious models in the world, and whether you drive or are driven in one, you will have an amazing experience.
For more information on the BMW 7 Series contact your local Cooper BMW Centre.