BMW has reiterated its commitment to Go Ultra Low – the campaign to increase awareness of ultra-low emission vehicles (ULEVs) amongst British car buyers.
Alongside the like of Audi, Mitsubishi and Volkswagen, Nissan, Renault and Toyota in working with government to increase awareness of the benefits of ULEVs – including low running costs and various government incentives.
The seven Go Ultra Low members can boast 15 ULEVs across an extensive range of model sizes and performance attributes, from family cars and vans, to SUVs and high performance sports cars – this more expansive scope of products has increased the appeal of ULEVs to more buyers, and increased uptake.
Figures from the SMMT (the Society of Motor Manufacturers and Traders) shows that ULEV registration grew in 2014 by more than 300 per cent to 14,518 as drivers embraced the variety of models on offer along with the pleasurable driving experience.
BMW’s first electric vehicle, the BMW i3, was launched to critical acclaim in November 2013 and was named UK Car of the Year – to date, BMW has sold 1,859 i3s in the UK.
Baroness Kramer, Transport Minister, said, “The public are increasingly seeing the benefits of ultra-low emission vehicles, which have low running costs and are easily chargeable at home or on the street.”
Adding, “We now have seven manufacturers campaigning to show the wide range of styles and prices available so even more people will see what’s on offer, and the significant government help available.”
Hetal Shah, spokesperson for Go Ultra Low, said: “More UK car-buyers are realising the advantages of owning an ultra-low emission vehicle, and the aim of the newly-expanded Go Ultra Low consortium is to share the multiple benefits with a wider audience.
“We’ve discovered that once people learn more about the benefits of these cars and vans, they’re keen to take action – and once they’ve tried them, they’re hooked.”
Cutting edge design and functionality continues when you enter the spacious cabin: the i3 features two TFT screens, one in front of the driver and the other appearing to hover just above the centre of the dashboard.
There are four special interior choices available: the standard i3 interior, the Loft, Lodge or Suite - each interior showcases a striking natural look and emphasises BMW’s commitment to using sustainable materials.