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Published Date: 02/03/2012

Whatever you are planning for the weekend of 14-15 May, you just have to make time to visit Cooper BMW for our unmissable ‘BMW Drive to London 2012’ weekend.

WIN HOSPITALITY TICKETS^ TO LONDON 2012

We’re celebrating our involvement with the London 2012 Olympic and Paralympic Games big time. Not only will we be launching our new BMW Performance Edition models, we’ll be giving you the chance to experience the once-in-a-lifetime excitement of London 2012 for yourself. Just come along during the weekend and enter our free prize draw to win two fabulous all-inclusive hospitality tickets^ to a London 2012 event.

CELEBRATE WITH THE LATEST MODELS

The party-atmosphere weekend will create a real sense of occasion for all the family. As well as enjoying music, food and games, you will have the opportunity to view or test drive* a range of BMW models, including:

  • Selected BMW 1 Series, 3 Series and Z4 models with complimentary specification upgrades
  • Exclusive new BMW 1 Series and 3 Series Performance Editions
  • Stunning new BMW 6 Series Convertible
  • Exhilarating new BMW 1 Series M Coupé
  • Class-leading new BMW 1 Series Coupé and Convertible

COMPLIMENTARY IS THE WORD OF THE DAY

We won’t just be giving you the chance to win tickets^ to a London 2012 event we’ll also be offering complimentary specification upgrades on selected BMW models. Depending on which model you choose, you could add a BMW Professional Navigation system, BMW Professional Radio or Bluetooth telephone preparation package at no extra cost. You’ll also benefit from improved performance, greater fuel economy and reduced emissions, thanks to BMW EfficientDynamics technologies.

THE NEW HIGH SPECIFICATION BMW PERFORMANCE EDITIONS

If all of that isn’t enough to whet your appetite, how about checking out our new Performance Edition models? These new BMW 1 Series and 3 Series Performance Edition models celebrate BMW’s sponsorship of the London 2012 Olympic and Paralympic Games and have exclusive additional specification, including M aerodynamic body styling, sport seats, alloy wheels and M Sport multi-function leather steering wheel.

MOMENTS THAT MAKE THE DIFFERENCE

Whichever model you choose, you are sure to enjoy many moments that make the difference to your driving experience, moments that result from superior handling, due to near-perfect 50:50 weight balance and rear-wheel drive, and BMW EfficientDynamics technologies that enable us to meet the challenging CO2 emission targets set for the 2012 Games. Learn more about BMW ConnectedDrive, the most comprehensive suite of intuitive in-built communication and information technologies available. With ConnectedDrive, you can receive up-to-the-minute news and weather reports, and send a destination to your navigation system using Google maps.

ACHIEVING MORE FOR LESS

You’ll also be able to find out how we are helping the BMW London 2012 Performance Team athletes qualify and succeed at the Games. We recognise and understand that even the smallest change can make a big difference to performance. On our journey to London 2012, BMW and its dealers are actively supporting a group of top athletes, helping them to maximise their performance with minimum energy expenditure, just like our BMW EfficientDynamics technologies.

If you’d like to join us for the big London 2012 celebration, see our new models and grab the opportunity to win hospitality tickets to London 2012, just call your local Cooper BMW Dealership or pop down to any of our dealerships on 14 or 15 May. We look forward to welcoming you to the party!

^Details will be available later this year once tickets have been allocated by the London Organising Committee of the Games. 

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