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No car says quality like the BMW 7 Series. Available in Saloon or ActiveHybrid models, the BMW 7 Series is built to the highest standards – inside and out. 

Look at the BMW 7 Series once, and you won’t want to look away again. The exterior of the 7 Series certainly creates an impression, with the elongated body making a statement of size and power, while also appearing elegant and subtle. On the inside, the design is every bit as elegant as you would expect: the finest materials combine with an impeccable attention to detail and the latest in technology, to provide a powerful, 21st century car centred around the driver. You’ll never want your journey to end.

The BMW 7 SERIES comes in many different model variants as demonstrated below.

7 Series SaloonBMW 7 SERIES SALOON
Driving the BMW 7 Series Saloon isn’t just about getting from A to B, it’s about driving in as fun and comfortable a way as possible. With the latest in technology and the ultimate in comfort, you’ll never want any journey to end.
7 Series ActiveHybridBMW ACTIVEHYBRID 7
High levels of efficiency and performance are achievable in the same vehicle, and the BMW 7 Series ActiveHybrid is proof. Intelligent hybrid technologies mean you can enjoy the full power of the ActiveHybrid completely guilt-free, and with modern technologies behind the wheel, you really will enjoy it.

With some features coming as standard with the BMW 7 Series Saloon or ActiveHybrid, and others available as optional extras, there is a range of BMW technology available to personalise your car and to transform it from being a car, to being so much more. Every feature is designed to make your car either more efficient or more enjoyable to drive, connecting you to your outside world through apps and technology. Pure driving pleasure.


Traffic jams are unavoidable, but having an engine sitting idle and wasting fuel is. Auto Start Stop turns off the engine temporarily when stopped temporarily, avoiding unnecessary fuel wastage.

brake energy regenerationBRAKE ENERGY REGENERATION

Until now, the energy used in braking was wasted. But with BMW’s brake energy regeneration system, energy used when braking charges the battery – prolonging its life.

head up displayBMW HEAD-UP DISPLAY

The ultimate in driving convenience, the BMW Head-Up Display projects driving information, such as speed limit, no-overtaking zones and your speed directly in your line of vision, allowing you to concentrate fully on driving.


Why waste energy when you don’t need to? With electromechanical power steering from BMW, power steering only operates when the wheel is being turned.

night visionBMW NIGHT VISION

BMW Night Vision helps spot people, and large animals in low light, even from a significant distance. Keeping you, and them, safe.

air vent controlAIR VENT CONTROL

Combining optimised aerodynamics and shortened cold-run phases, the air vents in the BMW 7 Series lower fuel consumption and emission levels – from the moment you turn the ignition.


With a Bluetooth enabled smartphone, driving needn’t be time wasted: dictate emails and messages and stay on top of tasks with BMW Message Dictation.